Where the noise stopped, we began.
It started as a conversation between two people overwhelmed by a world that never slows down. We pressed pause. Like a boxer in camp, off the radar, rebuilding in silence. We returned sharper and stronger, in unexpected ways.
That reset became Laicosel. What began as ours evolved into a shared story. Our pieces carry two simple words: Switched Off, not to escape but to reconnect.
Today, Laicosel is a movement: not fast fashion but purposeful design for those who move with intention and know when to disappear so they can return better than ever.
Why I Switched Off
In 2020, I had a motorbike accident that nearly ended everything. On impact, time slowed and seconds stretched. My life flashed before my eyes: a montage of memories, lost opportunities and unfulfilled dreams. The adrenaline was deceiving. When I attempted to stand, my leg snapped and I collapsed, my head hitting the ground. The pain was immediate and immense, but louder than all of it was a single thought: I am not done yet.
The months that followed were tough: hospital appointments, a metal rod and screws in my leg, home physio therapy, relearning how to stand, balance, and walk again. Recovery isn’t a straight line. You can look “fine” while fighting a private battle. People say it should be quick, but they don’t see the small wins, the pain, or the constant adjustments this injury still demands.
That season taught me what Switched Off really means: to silence the noise, cut out comparisons, and stop living on someone else’s timeline. It’s not about giving up; it’s about powering up. It’s about choosing progress over perfection, excuses, and quitting.
Laicosel isn’t just a brand. It’s a movement. It’s for anyone rebuilding, refocusing, and refusing to give up. The twin peaks in our logo represent the resilience and constant climb we all face. When you wear it, you’re not just wearing clothes. You’re carrying a reminder that progress is personal, recovery is real, and your story isn’t finished.
Switch off the noise. Switch on your purpose.